Let’s get straight to the point and check some numbers.
When it comes to customers’ first impressions about you, your staff and business, every second matters.
During the first 5 seconds, the customers have an instant visual impression of the person they meet for the first time.
During the first 30 seconds, the customers start stereotyping the person they meet for the first time.
During the first 90 seconds, the customers form 90% of the impression they will have for the person they meet for the first time.

It sounds mad, but that’s how the human nature operates. And you need to know these numbers and how important are the first 90 seconds when a new customer is using your business or an existing customer is interacting with a new member of your staff.