Customer feedback is eye-opening. It will help you identify issues you haven’t spotted and decide what course of action you need to take in order to improve in those areas.
It’s impossible to know everything that happens in your business and customer feedback will work as extra pairs of eyes that you need, and you don’t personally have.
It’s a common tactic from the serious businesses in the market to do anything to obtain the customers feedback. They use any means available to get valuable information from the customers’ point of view regarding their products and services.
How many times have you used TripAdvisor to choose a restaurant or a place to stay, based on the ratings from the customer feedback?
How many times you have turned down buying a product online because the customer reviews were poor? How many times have you chosen to use a business because a friend gave you great feedback about them?
Customer feedback is a game-changer, it will define your future as a business and will save you from trouble only if you manage to do these 2 basic things: