Before we go deeper into this hot topic, we need to make one thing clear about sales: they are not just individual events, they are the results of a process. And that’s how you need to treat them.
Every sale achieved is a result of all the effort and hard work you have invested in your Customer Service, Brand Standards, Food and Drink Specialism, Marketing, Team Management and Daily Business Operations.
Get yourself and business up to speed with all the above and the sales will be there for you.
But like every person in business, your target is not just having the sales in. What you really want is to increase your sales, get more money in! That’s why you are in the business anyway, to make profit.
We need to get a bit more technical at this point.
How to calculate your Total Sales
There are two main ways to calculate your Total Sales: